Can you build a beautiful, efficient and durable building without a blueprint?
Can you build one without picturing the people inside it?
Knowing what permits or certificates are needed?
Or without scoping out the neighbourhood?
No? You need a concrete plan?
Same goes for brand and marketing.
The process
1
Establish the level of strategy needed
Are you looking to review and update your recent brand strategy?
Need an up to date marketing strategy for the next year or two?
Or is strategy a brand new concept for you?
2
Have a team wide workshop
We would sit down with your team and go through series of questions to determine commercial needs, direction, current customer profiles, strengths, weaknesses, team capabilities & all other internal insight.
3
External review
We will run and external review, social listening, and market research to identify any potential issues, audience profiles, & few other bits and pieces.
4
Build a gameplan
We will create a strategy for your team to review & activate.
Couple of things to note:
Contract and pricing is agreed before the 2nd stage.
We do not offer full marketing execution services, but we can guide and support your team through various steps. If needed we can direct you to capable freelancers or agencies who can help.
Additional Services
Growth Partnership
In other words, a retainer.
Ongoing support for your team to execute the strategy, adopt tools, build connections, and tackle anything else they need a hand with.
The time commitment is flexible, ranging from a couple of hours a month to a few days a week.
Copywriting and event management services are included within the retainer, scaled to fit your agreed monthly hours.
Events Management
Getting your brand close & personal with its audience.
New venue openings. Brand & product launches.
Trade shows, conferences, award ceremonies, & networking events.
Fundraisers & sponsorship events.
Or perhaps you just want to throw a memorable party to say ‘thank you‘ to your clients and staff.
Copywriting
Storytelling through words & punctuation.
Tone of Voice and messaging frameworks to establish a distinct brand identity.
SEO, GEO, & AEO-optimised web copy built for search visibility.
Packaging back labels that turns shelf sitters into basket fillers.
Short-form social and email marketing campaigns.
Long-form articles, thought leadership, & executive ghostwriting to build market authority.
